Affiliate Marketing

The anatomy of an affiliate marketing sale

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The anatomy of a sale has not changed over the hundreds of years that we as humans have been selling to one another. First there is the offer, and then there is the counter offer, the exchange of money and the delivery of the product or service, affectionately known as “the close.”

If only it was that simple, right? The problem is that normally a person will never take the first offer and as such most sales people give up and don’t know the anatomy of a sale. When each step in the sales process is handled correctly, the close is the natural conclusion to a successfully followed sales process. If research tells us anything it is that: “You Can Not Take “NO” For an Answer!”

In the anatomy of a sale, most internet marketers or sales people have the following disposition;

* 48% of them will quit after the 1st contact where the buyer says NO.

* 73% will quit after the 2nd contact.

* 85% will quit after the 3rd contact.

* 90% will quit after the 4th contact.

Because of these startling numbers is it no wonder why over 80% of the sales will go to only 10% of the marketers who refuse to take No for an answer. Now obviously in today’s internet marketing world it would be impossible for you to maintain contact with so many people over such a long period of time. That is the reason that we discussed the power of auto responders in our prior newsletter. The auto responder will handle this process for you almost guaranteeing that you will have a sale in the future.

So when you are setting up your email campaign, you want to automatically plan to send out no less than 3 emails where you do nothing but provide the reader with good, valuable, and viable information. By looking at the chart above, you will note that you have already bypassed over 85% of your competition. If you remember correctly we made a recommendation that you do not make a product recommendation except for every 3 to 6 months, now you know why; it puts you ahead of the power curve.

Remember ultimately that your objective is to get people to click through your affiliate link to get them to buy a product or service. How you go about doing that is totally up to you. I would recommend that you do some further research into the art of the sale and how to do the soft sell. The most powerful tool in your tool box is the auto responder. Make sure that you use it.

An interesting corollary statistic that coincides with the above chart is that:

* Only 2% to 3% of the people will buy at the first to second sales contact.

* Only 3% to 5% of the people will buy at the third to fourth sales contact.

* Only 6% to 8% of the people will buy at the fifth to sixth sales contact.

* Only 8% to 10% of the people will buy at the seventh sales contact.

* Over 80% of the people buy when at or over the 8th sales contact.

So again, maintaining a good relationship with your readers is critical. Also critical is that when you do make a product offer you should plan on making that offer no less that eight times. How you do that is totally up to you. I would recommend that you push the soft sale with your post script for the first four to six contacts. Then really make an offer/product recommendation for the seventh, eighth, and ninth contacts and then a final email for that particular campaign thanking all recipient’s that decided to buy with some testimonials thrown into the mix on how much success they are having and a sorry you missed the opportunity to those that decided not to buy. That way the next time you make a product offer those that waited the last time might be more prone to act the second time around.

To your success in all you do

E. Alan Cowgill

PS. Go online and research some of those mini-sites that we talked about that are referred to as “long sales copy” so that you can get some ideas about the proper flow of a sales offer and get some ideas you can implement into your sales process.

How To Play The Affiliate Marketing Game

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You will be forced to change up your marketing techniques to stand out from the competition. Regardless of what company you represent, there are core truths that will help boost your marketing campaign.

To be a successful affiliate it is essential that you learn how to market effectively. It is easy to jump on a free option the first time you look at marketing methods. Although, nothing is wrong with using these methods, it is vital to know the options that can greatly help you achieve your goals.ls.

Carefully review the products you want to sell before you place any links on your page. Arranging the affiliate links you have on your site may take some time, but presentation is an important factor in increasing your profits.

There are a wide variety of affiliate programs. The options to consider vary among each one as well.

Finding affiliates that can provide the types of goods and services that you think you can sell is a critical step in affiliate marketing. Using a range of affiliate networks should provide you with multiple streams of income. Research affiliates and only accept the ones you are comfortable with.

Keeping your affiliate program information is essential if you plan to have any success at affiliate marketing. Be certain you always know about the latest deals and offers with your affiliate programs. There are always new tools coming out that will improve all affiliate marketing programs and that will improve the look of your adds.

When you are monitoring affiliate statistics, don’t forget to evaluate where your links are performing best. Switch the link around until you find a spot that you feel will help both the link and your page be most successful. Rearrange the link in the same copy.

Pay per sale marketing plans can be very risky for affiliates. It can be very profitable if done well, but be wary. Before you sign up for such a program, make sure you do your homework and determine if the affiliate program is a good match for your site.

You should still study an affiliate site before you come to any conclusions. You need to feel certain that this is a company you can believe in before becoming involved with them.

Create a separate site to promote affiliate sales rather than burying an affiliate page somewhere on the site where you sell your own products. Your affiliate programs should be presented in a clear light, this will help grow your program. You can also use search engine optimization to attract new affiliates to your site.

They do it because it has worked for them and brought in more customers. All that remains is for you to discover ways to apply them to your situation.

Use The Best Affiliate Marketing Program

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The marketing programs don’t just offer you a package of tips or a list of how to’s. They give you comprehensive assistance on how to manage your new online business. If you have taken care to opt in with affiliate marketing programs, you will get a head start in your business endeavors and it should be relatively easy to build a steady income stream.

Help Is At Hand

What do the best marketing programs offer their participants? To begin with, you will find that they will give you confidence that you are not walking an uncharted path. Success stories and pitfalls encountered by others who have trodden the path you are now taking will prepare you for the road ahead.

When you get into the world of affiliate marketing, you will surely realize that there is intense competition among the affiliates themselves. In this competitive environment, you can only hope to succeed if you are armed with the right promotional strategy and are using the correct tools.

The Right Tools Are Critical

Using monitoring and client management tools is critical if you are in the marketing business because any moderately successful affiliate marketer will generate a reasonable amount of traffic on his website and keeping track of this can be critical to your success. The top programs will provide you with these to ensure that you have a high probability of success.

With so many affiliates all vying for a share of the pie, you need to make your site appealing. You also need to get informed on issues of search engine optimization to ensure that when a prospective customer searches on a keyword to locate the thing he wants, your affiliate marketing site shows up high enough to ensure that you have some probability of a click. The top affiliate programs will help you to ensure that your site is well designed and is able to attract surfers.

Get The Low Down

Using the programs will also get you information about the companies that are affiliate friendly and are good to do business with. At these forums, you will get in-depth information about the history of a company and what other affiliates feel about it. This information can itself prove in-valuable to you and save you from considerable trouble later. After all you do not want to sink your time and money on behalf of a company that takes advantage of its affiliates and does not give you good value in return.

Using the greatest affiliate program you can find is a good way of ensuring success in your affiliate marketing program.

Make Money Online With Small Investment…but Big Return

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I think one of the least talked about ways of making money online has to be promoting on the street. The reason is because as soon as the Internet became popular it was literally kicked to the curb! Originally, everyone was making money on the streets, either by handing out flyers, or placing lawn signs everywhere. If I were to tell you that you could still make money by doing this, youd probably call me nuts! Well, if you really want to think that, go ahead because I think this needs to be talked about.

If you want to make a lot of money extremely quickly, do this, I promise it works! What I want you to do first is go to a website called ClickBank and sign up (its free). What they do is manage a bunch of different products that you can promote for a commission. All you need to do is send traffic (people) to that product page, and if they buy, you make your commission. The correct term for it is, becoming an affiliate. Now the good part

Once youve done that, the promoting on the streets comes into place. After you pick a product that you want to promote on ClickBank, I want you to open up Microsoft Word, Notepad, whatever you use on the computer to write things. You will need to write 2 sentences about the product you are promoting, and make it catchy! Make the font extremely big and bold so that people can read it from far away. Then place your custom link to the product you are promoting at the bottom of it. (Its called your Hoplink and ClickBank creates it for you, its extremely easy.) Now after you have done that, I want you to print out about 100 of these. Fold them in half and take them with you on a walk around your neighbor hood. When youre walking, place them on the windshields of parked cars After youve run out, go home and log into you ClickBank account later that night. I guarantee youll be surprised!

This is exactly how I started affiliate marketing. I know youre probably thinking that this would never work and that its a waste of time. Well let me tell you something. When I used to do this, for every 100 I would hand out, Id get around 10 people buying. So lets say that I received $50 a sale. I would make $500 dollars every time Id go out and do this! Sounds a little more appealing now, right?

So go out and do this, I promise you if you just try it, youll start seeing great results immediately. If you want more tips like this about affiliate marketing, I highly suggest you join my free 7-day Bootcamp where I explain exactly how to make money with affiliate marketing, from scratch! And its free, whats better than that?

Check it out here: http://smonae22.tycsh001.hop.clickbank.net

Pieces Of Marketing Materials To Look For In An Affiliate Product

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Promoting affiliate products is not without its hassles, but if youre dedicated and have a strong plan you can make money month in and month out.

Selecting the right affiliate products is key in getting results from affiliate marketing. With the wrong product, you wont be able to make money no matter how much traffic you send through your affiliate link.

One of the hallmarks of a good affiliate program is the marketing materials that the publisher includes with their promotion package. If youre searching for an affiliate product to promote, look for the following marketing materials on their affiliates page. The more they offer, the better.

1.Product graphics

One of the best ways to show your market what youre promoting is to include a picture of the product on your website or on a pre-selling landing page. Product graphics help increase the perceived value of the affiliate product and will increase your conversion rates.

Look for an affiliate product that offers several different sizes of product graphics.

2.Banner ads

Although banner ads are less effective than they used to be in the first days of online marketing, they can still be an effective promotional tool.

Why create your own banners when you can use premade ones provided by the product creator? Banner ads from product creators are generally professional produced and are of high quality.

3.Block ads

Just like banner ads, block ads can be very helpful in your promotional efforts. This size is useful to display in the sidebars of your blog and in areas where you need a smaller size of ad than a banner ad.

4.Articles

Pre-written articles can be hit or miss. Make sure you read through the articles completely before using them. Give preference to products that offer articles that you can adjust to suit your needs.

This way you can get a base version of the article and make it unique so you can submit it to directories for backlinks. Even better are affiliate marketing programs that give you monthly articles that you can use in your promotions.

5.Email marketing messages

Although youll generally want to edit your email marketing messages so that they are unique and fit your style/voice, having a base email marketing message can help you save time and get a quality message out to your list in a shorter period of time.

6.Twitter messages

Twitter messages can help you save time and figure out exactly what to Tweet about when you are promoting the affiliate product. Its not a necessity, but this can be an affiliate program perk.

7.Rebrandable reports

This is one of the most helpful pieces of affiliate marketing materials available.

If an affiliate program has a high quality promotional report that you can rebrand with your own affiliate link, you can get on the track to making affiliate income really quickly.

Rebrandable report should be helpful and interesting. If they meet this criteria, then put it to use right away.